The Brief

For Velan Studos Launch of Knockout City through EA Originals, they wanted to celebrate by sending their community and staff with a “launch box” full of goodies.  

Product

Each box included the following: dodgeball, a bag of Coffee Bean’d, post card, T-shirt, pin badge set, and Band-Aids all branded to match the in-game items.

Execution

Koyo developed the products in a way that is true to our slogan “bringing the virtual to reality.” As seen in the game, the characters utilized the products which were the inspiration for us to bring into real life.